FHTN WEBSITERisorsa 3-100
2311, 2015

LUCIANO BERRUTI

D03A8534

 

 

Hello everybody, my names is Andrea Giana.
I made this amazing interview with Luciano Berruti, global icon of heroic cycling.
I dedicate this to all fans of cycling .

We are on the hills of Savona, in Cosseria, Val Bormida,  where my dear friend Luciano hosted me to his house for a conversation and spend a nice afternoon together.

As you know and as you could see, in the last years Luciano has taken part to Red Hook Criterium, not as a rider but as a trailblazer, with old jersey made of raw wool and beautiful colors.

 

D03A8509

 

Hi Luciano, tell us more about you

Hello, I’m Luciano Berruti, I live in Cosseria near Savona in a beautiful house in the middle of a green little garden.
My story is simple.
I had a passion since I was a child and that passion was cycling.
I started in 1950 running with the juniors of the Casanova cyclistic society with a little coffee sponsor from Finale Ligure.

My teacher mrs. Innocenti one day brought me and my classroom in Montecala, near Valbormida hill, to admire the Giro D’Italia… I think this was the exactly moment when everything started.
All those cyclist, bikes, people… it was for sure, the most important event of my entire school life.
So I started to stole the bike to my mum, and going for long running in the fields behind our village… then my brother decided to borrow me his bike and immediately I went to ask for a place in the sport society.

 

D03A8614

 

Tell us about your Museum

The Cosseria bike museum has been a great surprise even for me.
Few years ago I decided to renovate an old abandoned school, so I went to talk about the project with the president of Liguria region.
He really loved my idea, so with my son, after the structural works, we started to prepare the permanent show, bringing there all the bikes we had in our garage, from the oldest to the most famous… a large collection of original and unique bikes.
It was 2010!
It has been and is still my gift to the others, a way to dedicate them my passion, “cycling”.

 

D03A8544

 

Luciano, what does it mean for you the word ”cycling”?

Cycling is not a question of bikes, expositions, competitions… for me cycling is a way of life, a way to live healty looking clouds and skyes…
If there is no joy in cycling, it has no sense.

 

D03A8512

 

What do you think about the Red Hook Criterium world?

It’s a short time since I discovered Red Hook even if in past I run with …..
The things I prefer are the passion and the joy everyone put in it, you can see them cleary… smiling and suffering at the same time.
In this sport people used to talk with each other , even when they loose a race, every one want to talk with other cyclists to improve their standards and then be ever more ready to next race.
In those races you run, but you live with the people.
And I really love this way of acting.

 

D03A8506

 

Goodbye everybody, it has been a great pleasure! Remember Cycling is a long journey… Lose or  win it’s not so important!
Keep running and friendship at the first place!!!

 

D03A8557

 

D03A8514

 

D03A8496

 

D03A8503

collageFHTN-LOGO-e1439559367355

Interview by Andrea Giana 

Photo courtesy of Andrea Giana 

MADE EXCLUSIVELY FOR FHTN

 

2311, 2015

LEADER BIKES CURE COMPLETE

image_cure-sax_1_6_1

leaderbikes.com

leaderbikes.com/products/completes/cure-complete-bundle

images

2311, 2015

Hed 3 Plus: The Legend Lives On

 

We proudly introduce an all-new clincher,
the Hed 3 Plus.
With a super wide 25.5mm profile and new 60mm rim depth, the H3 Plus is ready to tackle your next triathlon or time trial.

https://www.hedcycling.com/

Immagine 2

2311, 2015

ENVE CONVERTIBLE CYCLING JACKET

ConJacket_main_1-800x532

Versatile cold weather riding jacket and vest

Cyclists who ride in all weather conditions

enve.com

enve.com/products/convertible-cycling-jacket/

enve-site-logo

2211, 2015

Sir CHRIS HOY pranks London commuters

 

 

Leave the track-standing to the professionals. Watch the real Longest Lap at the Revolution Series!

Round 4: Glasgow, Sir Chris Hoy Velodrome – 28th November // Tickets and info: www.cyclingrevolution.com

2015 Season Dates:

Round 1: 14/15/16 August – Derby
Round 2: 24 October – Manchester
Round 3: 14 November – London
Round 4: 28 November – Glasgow
Round 5: 02 January – Manchester
Round 6: 23 January – Manchester

Immagine 1

 

2211, 2015

CINELLI REFLECTIVE HOODIE ZIP SWEATSHIRT

cinelli-reflective-hoodie-zip-sweatshirt

Hoodie zip sweatshirt with a charcoal gray reflective CINELLI logo.

cinelli-reflective-hoodie-zip-sweatshirt-1

www.wingedstore.com

www.wingedstore.com/hoodiessweatshirts/cinelli-reflective-hoodie-zip-sweatshirt-481.html

logo.jpg

2211, 2015

F5 STREAM

XLARGE-3

The F5 Stream has performance and style integrated into every joint. Built from compact 6061 tubing it is lightweight and sturdy, ready for the track and streets.

A slight downward-sloping top tube provides an aggressive geometry for those that require a touch more potential. Coupled with a dropped rear stay, the frame is responsively tight and agile without requiring a shorter wheelbase. The F5 Stream is the fastest off the block every time and comfortable around each corner.

It’s clean. The hairline decals feature in glossy black over the matte black coating for a subtle, non-disruptive finish. The frame tells the story, highlighted by the Factory Five hallmark of accented color inside the rear stays and fork blades.

Every aspect has been considered and refined. The F5 Stream has smooth welded joints, a carbon fork and comes with an integrated headset.

XLARGE

XLARGE-1

www.wearefactoryfive.com

www.wearefactoryfive.com/products/f5-stream

F5Logo

 

2111, 2015

RAIN DAY SKID DAY

 

Rainig all day on Barcelona, so let’s go do skids!
Produced&edited: followfilms.nixiweb.com
Polo&Bike Williamsburg TWOTHOUSANDANDFOURTEEN
poloandbike.com
guillemserna.com

Immagine 1

 

2011, 2015

DEUS EX MACHINA LE DERNY

 

 

A CYCLEWORKS MOTOR PACE HISTORY
Le Derny is a project born some months ago, moving from the idea to create something new to enjoy our passions in the best way possibile. Deus is a melting pot of passions and ideas, moving from motorcycling, to surf, lifestyle, cycling, skiing and apparel, and after some great motorbikes thought to enjoy riding and also the possibility to go surfing, now we were ready for something new, moved by our great passion for cycling

 

Immagine 1

2011, 2015

CHROME INDUSTRIES 20 Year Tour | MPLS |

 

We had a great time at Chrome MPLS!
http://www.hedcycling.com/
https://twitter.com/HEDCycling
https://instagram.com/hedwheels/
https://www.facebook.com/hedcycling

Immagine 2

 

 

 

 

2011, 2015

CIELOS INFERNALES | TRACK BIKE RACE

12049636_10153737529524673_2999530356233921153_n

Info here

www.facebook.com/events/623111964458809/

2011, 2015

SURF CITY CYCLOCROSS| TEAM CALETTI

 

Surf City Cyclocross – Race 3 // November 15, 2015
One Lap // Every Category

Immagine 2

2011, 2015

INTL. HOMIES By DOSNOVENTA

Always in search of new places to roam,
to travel,
to experiment.

Far from my streets,
my family,
my home.

Places to learn new cultures,
share my culture
and meet people on the road.

People I can share my passion with
and grow together.
Homies.

Homies I can ride with,
have a laugh,
and a drink together.

Homies who show me home everywhere i go.
these are my international homies.

CREDITS
DIRECTION Sergi Castellà & Hector Ferreño
DIRECTION OF PHOTOGRAPHY Hector Ferreño
WRITTEN BY Sergi Castellà
PRODUCED BY Black Milk Studio
EDIT Xavi Trilla
COLOR GRADING Octavio Roes
MUSIC The Groove
VOICE OVER Daniel Francis
VOICE RECORDING Joan Sala
SOUND DESIGN Alex Vilches
ARTWORK Dani Melo
CAMERA SERVICE Paul Leeming

INTERNATIONAL HOMIES Naoya Imashiro Yudai Fukui AKLO Godai Fukui Natsuka Hayakawa Fabiola
DOSNOVENTA TEAM Juan Guadalajara Juanma Pozo Dani Melo Oriol Bordes

Immagine 2

 

Immagine 1

 

 

2011, 2015

SANTINI SLEEK ‘RECORDMAN’ JERSEY | CINELLI

santini-sleek-recordman-jersey-1

Technical Info: The Sleek jersey uses Artico superaero and cooling fabric on front and sleeves. Mesh sides and braces ensure the jersey is breathable, super light with maximum elasticity  resulting in a more comfortable, fast ride. “The Sleek effect” Arm distinctive, elasticated bands with internal silicon dots, make for the perfect aero fit and pro look. Triple back pocket to store everything you need plus an extra zipped pocket to secure money or keys. Reflective piping on the back to assure maximum visibility and a safe ride in the dark.

santini-sleek-recordman-jersey

Made in Italy

www.wingedstore.com

www.wingedstore.com/home/santini-sleek-recordman-jersey-54.html

logo.jpg

 

2011, 2015

DZR | JETLAG NERO

DZR-jetlag-nero-urban-street-clippless-spd-front

All black everything. A rework of the hugely successful Jetlag, the Nero is sleek and understated in design while still holding strong to the principles that the Lazy cyclist values. Performance in the most casual of packaging. The first and only SPD Compatible Slip on. Featuring Variable Flex Shank Technology, a reflective heel badge and natural gum rubber sole to ensure performance in a everyday cycling shoe.

DZR-jetlag-nero-urban-street-clippless-spd-back

DZR-jetlag-nero-urban-street-clippless-spd-bottom

7_1

dzrshoes.com

dzrshoes.com/collections/mens/products/jetlag-nero

logo