Watch the story behind the concept and visual identity for the 2017 UCI Road World Championships in Bergen, Norway.

Produced by Happy Studio.

Fabien Cancellara photo: © Karstein Vabø / Kava Design / kava-design.no
Bryggen photo: © Scott Sporleder / Matador Network / fjordnorway.com
Mountain photo: © Kaitlin Bailey / Matador Network / fjordnorway.com
Bryggen photo: © Tom Gulbrandsen / Twinhouse
ASO / TV2
Visit oktanorangeriet.no to see more of our work.